About Us
Who Are We?
At Dana Bushong Jewelry Co., Inc, we are proud to be a 99-year-old, 4th generation family-owned jewelry store with a deep commitment to excellence in diamonds and fine jewelry. Our utmost goal is to bring joy to our customers and create a lasting connection through our exquisite pieces. With a legacy spanning generations, we are dedicated to providing you with long-lasting fine jewelry that can be treasured and passed down through the years.
We take immense pride in our craftsmanship and our ability to help you design custom jewelry that reflects your unique style and personality. Our team will guide you through the process and ensure that your vision comes to life, resulting in a stunning piece that you'll be excited to show off to everyone you know. And all along the way, we strive to offer the best service possible, ensuring your experience with us is nothing short of exceptional.
Founded in 1924 by Elizabeth and Dana Bushong, we have been a beacon of brilliance in diamonds since our inception. Located in Historic Downtown Fort Madison, Iowa, we have been serving families of the Tri-States region for multiple generations. In our store, you will find a carefully curated selection of quality fine jewelry, as well as on-site repair services and the ability to create custom pieces tailored to your preferences.
In addition to our physical store, we recently launched danabushong.com in 2022 as a dedicated online platform. Here, our amazing existing and new customers can easily access our long-lasting fine jewelry from the comfort of their own homes. We are excited to bring the brilliance of diamonds to a wider audience and continue serving you with the same dedication to excellence that has been at the heart of our family business for nearly a century.
Thank you for considering Dana Bushong Jewelry Co., Inc. We look forward to being a part of your jewelry journey and helping you commemorate your most precious moments.zing existing and new customers to access our long-lasting, fine jewelry, online.

Meet the Team.
Current owners Russell "Skip" & Michele Young bring a combined 73 years of retail jewelry experience. Skip is not only in retail he also performs jewelry repairs on-site.
Their Daughters: The oldest, Lauren Rodeffer has been with the store for 8 years assisting in the Sales Department, along with working in bookkeeping and marketing. In 2021, their youngest, Kate Young joined the business to assist with sales, web design and marketing.
Anne Chapman - Sales Department for 30 years.
Carrie Yaley - Sales Department for 12 years.
Quinlan Lozano - Apprentice in the Repair Department
